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  2. Why should I measure my emissions?

Why should I measure my emissions?

Aside from benefits to the planet, climate action is also good for business:

  • Win sales as a climate-friendly business: 57% of customers would change providers to reduce environmental impact, and 71% would pay a price premium for sustainable brands (IBM).
  • Build customer loyalty: Enhance your brand’s reputation and set your brand apart with a commitment to sustainability.
  • Boost employee morale and retention: Climate-friendly companies have 40% higher employee retention (Deloitte), and 3/4 of millennials would take a pay cut to work at a sustainable company (Fast Company).
  • Appeal to investors: Public companies with climate programs outperform peer stocks by 4.8% on average (HBS) and, in 2020, outperformed by 23.4% (Fidelity).
  • Reduce supply-chain risk: Increase accountability and reduce energy use, material use, and future supply chain risks by engaging with partners in your value chain.
  • Reduce operational costs: Most carbon-reducing is also cost-reducing.
  • Take advantage of tax benefits: The recently passed congressional climate bill, the Inflation Reduction Act of 2022, includes tax benefits and savings for companies that take green actions.
  • Be audit-ready: Recent SEC rulings on climate disclosure go into effect this year for public companies, and B2B companies who sell their products and services to public companies will increasingly need to share information about their climate impact.